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Jennifer Ashe & Son Funeral Directors Ltd

Honouring Tradition, Leading with Integrity

For generations, Jennifer Ashe & Son Funeral Directors Ltd has stood as a beacon of dignity and reassurance in the West Midlands. As a multi-award-winning independent funeral director, our firm embodies a commitment to timeless tradition while embracing a forward-thinking ethos that ensures families receive nothing but the best service in their hour of need.

A Family Heritage Rooted in Care
Founded with a belief in the importance of community, Jennifer Ashe & Son has grown from a single branch to six branches across Willenhall, Walsall, Brownhills, Hednesford and Lichfield. This expanded presence ensures that our comprehensive services are accessible to families throughout Staffordshire, Walsall, Wolverhampton, Birmingham and beyond. Despite our reach, each branch retains a family-run ethos, ensuring personal care and familiarity.

Award-Winning Service, Every Time
We don’t shout about our awards for the sake of it—but we consistently earn recognition for professionalism, compassion and quality. These accolades reinforce our firm belief in doing things properly, not cutting corners. When it comes to laying someone to rest, there’s no compromise.

Comprehensive Funeral Packages: Choices to Suit Every Family
At Jennifer Ashe & Son, choice and transparency lie at the heart of everything we do. From the simplest to the most elaborate, our packages are clearly priced and deeply considered.

Cremation Packages:

• Simple Cremation Package – £3,295. A respectful service including a traditional funeral with mourners present.
• Traditional Cremation Package – £3,795, providing a fuller, more ceremonial
• Premium Cremation Package – £4,795, with added touches like extra limousines, service booklets and commemorative items.
• Horse-Drawn Cremation Package – £4,895. A dignified procession with a horse-drawn hearse, limousine and full ceremonial support.
• Unattended Cremation (Direct Cremation) – from £1,395. No viewing, no mourners at the A cost-effective option handled with the same respect.

Burial Packages:

• Simple Burial Package – from £1,995. A straightforward burial service including essential elements such as coffin, hearse, limousine, funeral director and coffin
• Traditional Burial Package – £2,495. Enhancements over the simple package: temporary grave marker, standard coffin spray and the same dignity.
• Premium Burial Package – £3,295. Offers superior coffin selection, full spray, two limousines, order of service booklets and memory tokens for mourners.
• Horse-Drawn Burial Package – £3,495. Traditional elegance with horse-drawn procession, limousine and full attention to detail.
• Unattended Direct Burial – £1,495. A service without viewing or mourners at the Managed respectfully and efficiently.

Additionally, we offer a Burial of Ashes Package for £299 plus disbursements: it includes legal paperwork, funeral director attendance, a Jaguar limousine for up to six mourners and ten roses placed at the graveside. Optional extras are available: ashes casket, dove release, extra roses, flower sprays and more.

Flowers, Memorials and Vehicles: Providing Every Detail
We own Flowers by Jennifer Ashe, affiliated as a Rose Gold Interflora member, which means our floral tributes are created to the highest standards. From beautiful coffin sprays to standing arrangements and personal tributes, we ensure every flourish reflects the life being celebrated.

Through our sister company, Jennifer Ashe & Son Memorial Masons Ltd, we offer headstones, inscriptions and memorial design—all crafted with care and delivered to match family wishes and council requirements.

We also maintain our own fleet of funeral vehicles—including Jaguar limousines, traditional hearses, and horse-drawn hearses—available for funeral hire. This allows us full control over standards of presentation, reliability and service from first call to final farewell.

Our Ethos: Tradition, Integrity, Empathy
What sets us apart is not just what we offer, but how we offer it. We believe firmly in the old-fashioned virtues: treating every family as we would our own, honouring tradition, and never losing the human connection. Yet we balance that with meticulous modern organisation, transparent pricing and innovative thinking.

Further reflecting our modern outlook, we provide Funeral Finance, enabling customers to spread costs from affordable monthly payments—something we have made as straightforward as possible.

Pre-paid funeral plans
Families can pre-plan their funerals through our funeral plans, in association with Ecclesiastical Planning Services. These plans cover the direct costs of our services plus a contribution towards third party charges. There are no medical forms and UK residents aged 18 or over (for single payments) can take out a plan for themselves or on behalf of someone else, ensuring that funeral wishes are understood and respected.

A Sister Company: Indian Funeral Company
Recognising the diversity of our community, we also own a sister brand, Indian Funeral Company, specialising in services tailored to South Asian customs and traditions.

Through this complementary offering, we provide culturally appropriate ceremonies that uphold ancestral practices with dedication and professionalism.

Final Thoughts
Jennifer Ashe & Son Funeral Directors Ltd represents the best of both worlds: a deep- rooted respect for tradition, and a readiness to deliver first-class, modern care. Our multi-award-winning status is not just decoration—it’s a testament to the consistency of our service, across six branches, with in-house florists, memorial masons and vehicle hire.

Ultimately, our aim is simple: to guide families through their most difficult moments with clear advice, unshakeable integrity and heartfelt compassion. If that sounds like the funeral director you’d trust with your own family, then you already know why we do what we do—and do it so well.

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